What We
Do
01
Perfume
Essence of Masculinity
eau de cologne
Citrusy and Light: Why Eau de Cologne Is a Perfect Everyday Fragrance
Eau de cologne with its origin back to the city named Cologne in Germany. Conceived in the 18th century by Italian perfumer named Giovanni Maria Farina for the royal courts of Europe. It is made up of freshly Citrus – lemon, bergamot, and neroli mixed with many types of herbs and scents. Generally, contains lower intensity of essential oils than other types of fragrances. In olden times, the scent was used for hygiene and cleansing.
Best to be applied during the summer months, lasts for few hours on the skin but can be applied frequently.
Considered to be least expensive in the essence family and most people apply these fragrances for daily use.
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eau de toilette
A Fragrant Journey Through the World of Eau de Toilette
Eau De Toilette as compared to eau de cologne has high concentration of essential oils. The term goes back to a French phrase – “faire sa toilette” and the gist of it is “to get ready”. Dated back to the 18th century, the scent was meant to be used after the toilet or bath. Admirable choice for those who want a sweet and pleasant odor for everyday wear. Eau de Toilette lasts for a couple of hours and that makes it a great choice for individuals.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
eau da parfum
The Luxury of Eau de Parfum: A Fragrance That Delights the Senses
Eau de Parfum is known for its enduring and authoritative fragrance. It consists of advanced concentration of perfume oils thus making it an expensive option. Eau de Parfum is typically worn on unique occasions or for twilight wear due to its intense and sophisticated aroma. The term goes back to a French phrase – ” faire son parfum” and the essence of it is “to make one’s perfume”. Considered as a lavish item due to its high value. Benefits of Eau de Parfum is its long-lasting scent and quality of the fragrance. The higher concentration of perfume oils means that the fragrance can last for several hours, making it a good option for special occasions or evening wear.
- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
The Must-Knows
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DO's and DONT's
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02
Digital Experience
Platform integration
Positioning
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- Marketing Research
- Messaging
- Positioning
- Persona/Segmentation
- Portfolio Architecture
Segmentation
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- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Portfolio Architecture
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- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
03
Data Science
Data platforms
Business Intelligence
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- Messaging
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- Portfolio Architecture
Data Strategy
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- Persona/Segmentation
- Positioning
- Marketing Research
- Messaging
- Portfolio Architecture
Data Modeling
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- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation